TuSimple AFN anthem
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We’ve been partners with TuSimple, the world’s largest autonomous trucks manufacturer, since its inception. When they launched their network, it was only natural that we help them create a film to announce it. The unnatural part? High-value production in the height of a pandemic. We managed to accomplish a full-scale shoot with just a few crew members and cameras. From there, we still had the task of developing a visual language. It had to be simple enough to digest yet specific enough to be accurate. Finally, we designed a website for investors and users to learn more about TuSimple, reserve spaces on the network, and track their trucks in real-time.
DESIGN EXPLORATION
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PROCESS
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MOVIE STILLS
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When we started this projected we didn't know how we could put something together during the pandemic, but with the help of our friends at MoreMedia we were able to put a bad ass team together and able to shoot this really cool project together. We came together as a team and made this really cool graphics that really complemented the live action and help define the Autonomous Freight Network. Our production team: Thomas Knight EP, Mark Tennyson, Cecilia Steiter. and our creative team that put some really interesting designs and came up with awesome animation solutions: Christoph Strohfeld, Zehan Sheng, Juan David Vásquez, Dan Dawley, Edwar Banquet, Darren Dai.
